WINNIE is a brand informed by luxury in the purest form. It is our mission to merge a modern design identity with classic artisinal practices. A focus on exceptional fabric, tailoring and craftsmanship is at the forefront of the brand’s core values. 

At a young age Idris Balogun earned an apprenticeship on the prestigious Savile Row. There he was able to hone and master his skills as a cutter before moving on to Burberry, where under the direction of Christopher Bailey, he helped to develop a singular view of the Burberry lines. Shortly after, he began his career with Tom Ford where he worked as the Director of Menswear and Made to Measure before launching his label. In 2022 Idris was a Finalist for the LVMH prize and won the Karl Lagerfeld award for design.